Hi, I am Livia Germano a stategy leader and branding expert with over 16 years of experience.
I help brands create meaningful relationships with audiences and drive business growth, uncovering human truths and society shifts, creating authentically bold positioning that ressonates emotionally and exceptional brand experiences that go beyond transactional.
This is my website, where I present how I create strategic potential for meaningful impact.
As a strategy leader, I blend strategic thinking with creative attitude, playing different roles leading teams within the domains:
Brand Strategy & Strategic Thinking
My strategic prowess sets the foundation for everything I do. I believe in crafting a well-thought-out plan before embarking on any branding journey. By deeply understanding business, market, and goals, I develop a clear and purposeful vision and a roadmap that leads to success.
+ Brand Strategy & Positioning
+ Brand Sprint
+ Product Proposition
+ North Star Definition
+ Communication Strategy
Cultural Insights
& Strategic Research
I delve into the intricacies of human experiences, unearthing profound insights that shape strategic decisions. My approach ensures businesses are finely attuned to people's needs, fostering relevance and resonance.
+ Brand Strategy & Positioning
+ Brand Sprint
+ Product Proposition
+ North Star Definition
+ Communication Strategy
Brand Experience
& Innovation
I facilitate brand and design sprints to drive teams and businesses forward with agility and purpose. Acting as a catalyst, I unlock creativity and promote collaboration, ensuring teams innovate with a deep understanding of human behavior.
+ Brand Strategy & Positioning
+ Brand Sprint
+ Product Proposition
+ North Star Definition
+ Communication Strategy
Featured projects
Meaningful Making
I´ve helped Hiperstream create human-first connections, Regions 4 to co-create a global online platform for exchanging knowledge on biodiversity, Places For Us to decode the impacts of cities on the well-being and happiness of Gen Z, CRDL expand its purpose beyond healthcare as a long-lasting touch technology and much more...
