BRANDING & STRATEGY
Create brands and future visions
I create future visions and responsive strategies, helping brands adapt, innovate and navigate change with confidence, seizing emerging opportunities with purpose.
Successful brand strategy lies in balancing a clear understanding of the business with a vision for the future. My process connects strategic thinking with emotional storytelling, ensuring brands resonate on a deeper level with their audience. Whether repositioning an existing brand or building one from scratch, I build powerful brand platforms that guide every decision and interaction.
What I do
Create simple, emotive brand platforms that codify why the brand exists, what it commits to delivering, and how it shows up in the world.
Position brands for growth, helping companies navigate change while staying true to their vision.
Create a blueprint that guides every aspect of brand building and directs the creation of products, services and entire experience ecosystems.
How I do
Deep Brand Audits
I dive into brand histories, competitors, and consumer perceptions to reveal opportunities for differentiation.
Methods:
. Stakeholders In-depth interviews
. Market Analysis
. Trend Analysis
. Brand Audit
Featured projects
Connecting strategy with impact
I've helped businesses connect with customers by creating bold, innovative, and authentic brand positioning.
a+
Hiperstream
Universidade CPFL
a+
Open to Work!
I am currently looking for new opportunities as a Strategist or Researcher in the areas of Branding and Innovation.
While I'm open to full-time positions, I'm also working as a freelancer for now.
Let's connect and explore how we can collaborate!
⚫ Qualitative Researcher
⚫ Ethnographic Researcher
⚫ Innovation Facilitator
⚫ Brand Strategist
⚫ Product Strategist
⚫ Experience Strategist