Research
& Insights
Unlocking the power of consumer data and insights to drive strategic decisions and uncover growth opportunities.
Businesses that understand the cultural forces shaping the world can create value, deeply connecting with individuals and driving innovation for sustainable growth.
My Design Research approach blends creative methodologies with rigorous analysis to dive deep into human behavior and societal shifts. By identifying emerging trends, I help brands reveal strategic opportunities and position themselves authentically and relevantly.
I explore how social dynamics shape consumer preferences and leverage these insights to build strategies that are human-centered, enabling brands to proactively respond to cultural shifts and unmet needs.
What I do
#1
Dive into consumers' realities and aspirations to offer strategic clarity and future-oriented innovation.
#2
Uncover emotions that forge authentic, deep connections beyond the transactional.
#3
Translate societal shifts into actionable insights and map the brand’s role within the cultural context, providing tools to drive impactful strategic decisions.
Methods: In-depth interviews, Focus group, Home visit, Ethnographic Qualitative Research, Shift Mapping, Trend Analysis e Journey Mapping.
How I work
Creative and Ethnographic Approaches: Using Design Research methodologies such as ethnography, I uncover deep insights that inform bold, effective decisions.
Tracking Social Shifts: My expertise in identifying emerging trends enables brands to anticipate new demands and innovate based on real needs.
Exploring Material Culture: I investigate cultural artifacts and symbols that shape behaviors, offering a detailed mapping of cultural influences.
Featured projects
Behind every brand and every business are real people.
That's why I put a human-first approach at the core of my strategic-creative process.
From healthcare, food & beverage to smart cieties, I´ve helped companies understand and engage with people on a personal level, creating brand experiences and innovative solutions that resonate and build lasting relationships.
for Grupo Iguatemi
For RD
for FIAT
for Grupo Iguatemi