RESEARCH & INSIGHTS
Uncover human truths and cultural shifts
I investigate the complexities of human experiences, revealing profound insights that shape strategic decisions and promote cultural relevance.
I believe meaningful innovation begins with a deep understanding of human truth. My research approach is deeply qualitative and ethnographic, focusing on how societal shifts and unmet needs can unlock growth opportunities. From identifying emotional drivers to mapping cultural trends, I provide brands with the clarity needed to create strategies that resonate and endure.
What I do
Deep dive into consumer realities and aspirations to deliver future-oriented innovation.
Uncover emotions that forge authentic, deep connections beyond the transactional.
Translate societal shifts into actionable insights, positioning brands within cultural contexts to drive impactful decisions.
How I do
Ethnographic and Creative Methods
Through qualitative methodologies such as ethnography, I capture deep insights that inform bold, resonant strategies.
Methods:
. In-depth interviews
. Focus Groups
. Home visit
. Experience Journey Mapping
Featured projects
From healthcare and smart cities to food & beverage, I’ve helped brands create meaningful experiences that resonate with consumers and shape innovative solutions.
Let´s connect!
for Grupo Iguatemi
For RD
for FIAT
for Grupo Iguatemi
Open to Work!
I am currently looking for new opportunities as a Strategist or Researcher in the areas of Branding and Innovation.
While I'm open to full-time positions, I'm also working as a freelancer for now.
Let's connect and explore how we can collaborate!
⚫ Qualitative Researcher
⚫ Ethnographic Researcher
⚫ Innovation Facilitator
⚫ Brand Strategist
⚫ Product Strategist
⚫ Experience Strategist