BRAND EXPERIENCE & INNOVATION
Reimagine experiences, innovate with meaning
I design meaningful brand experiences that foster engagement, inspire loyalty, and drive innovation.
Great brands are built on exceptional experiences. I work with businesses to design innovative experiences that align with their brand strategy, from customer interactions to service design. My approach is rooted in understanding user needs and creating solutions that deliver emotional, mental, and functional value. I believe that innovation must be grounded in human insights and societal shifts to deliver long-lasting impact.
What I do
Design immersive Brand Experiences that engage and inspire across all touchpoints.
Integrate innovation strategy into the brand experience, ensuring it evolves with market demands.
Envision preferable futures, develop strategies to extend brands into new categories and audiences.
How I do
Human-centered Design
Through empathy-driven insights, I identify unmet needs and design experiences that connect emotionally with users.
Methods:
. Human-centered Design
. Design Thinking
Featured projects
Transformando insights em impacto
Criei inovações que conectam negócios às necessidades das pessoas, impulsionando crescimento e criando valor sustentável.
Let´s connect!
for CRDL
for SBF
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for CRDL
Open to Work!
I am currently looking for new opportunities as a Strategist or Researcher in the areas of Branding and Innovation.
While I'm open to full-time positions, I'm also working as a freelancer for now.
Let's connect and explore how we can collaborate!
⚫ Qualitative Researcher
⚫ Ethnographic Researcher
⚫ Innovation Facilitator
⚫ Brand Strategist
⚫ Product Strategist
⚫ Experience Strategist