Sector:
Fintech
Type:
Branding & Innovation
What:
Trend Analysis
Lego Serious Play
Brand Strategy
Brand Narrative
System Design
Verbal Identity
Hiperstream
Building a future vision - Human-Tech
Hiperstream, a global technology company, aimed to transform how it communicated with its clients. Through data analysis technology and multichannel communication rules, Hiperstream's technology empowers B2B clients to manage the communication journey integrated with the billing delivery to create a unique experiences with end-users.
The challenge was to translate its technological delivery into a human-centered narrative, connecting their tech offerings with the final user experience.
Good tech is everywhere, but good tech brands are not
To address this challenge, I developed a brand strategy focused on the connection between technology and people, in human terms and not just technical ones.
The concept of "human-tech" emerged as a basis for creating a narrative that positions technology as a facilitator of more human relationships, engaging the internal public and strengthening the culture of innovation. The brand strategy and narrative guided the company to use technology not only as a tool, but as a way to empower people and create deeper and more meaningful connections, based on dialogue and exchange.
Human-tech to connect
The project encompassed in-depth interviews with leadership, trend analysis of the forces influencing human-technology interactions and brand sprints facilitation to explore future scenarios.
Using the Lego Serious Play methodology, I explored potential brand territories and created a clear and focused brand narrative: Human-tech to connect. This narrative simplifies Hiperstream's technological complexity while guiding both innovation and internal culture.
This vision drove the visual system inspired by coding languages, emphasizing interaction between the brand and its audience through accessible and engaging communication.
Meaningful tech
- Innovation driven by branding: The brand was repositioned as a humanizing force in the tech sector, fostering meaningful connections.
- Internal engagement: The strategy inspired and mobilized Hiperstream’s team, strengthening its innovation culture.
- Visual and verbal impact: The visual identity and brand language connected Hiperstream with its audience in an accessible way, promoting meaningful interactions.
"We needed to connect our new brand identity with purpose, and Sincera led a process that made it natural for the Hiperstream team to engage with and adopt the new brand. Their expertise, sensitivity, and technical knowledge were key to creating an authentic branding project that grew from the inside out, but with the strength and breadth we needed to drive the company’s growth."
– Gisele Feth, Head of Marketing, Hiperstream
