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Empowering business through research-led strategy & brand-driven innovation

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As a strategic leader with over 20 years of experience in branding & innovation, I help businesses evolve with clarity and innovate with purpose.

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By defining inspiring visions, crafting bold positionings, and creating exceptional experiences that transcends transactional interactions, I ensure strategies are grounded in deep human insights and societal shifts.

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My journey from graphic design to strategy leadership equips me to lead cross-disciplinary teams, distill consumer insights, and drive impactful innovation — whether in education, health, or beyond.

AREAS OF EXPERTISE

​​I am passionate about helping businesses grow through creativity, research and strategy.

EXPERTISE #1

Research
& Insights

I investigate the complexities of human experiences, revealing profound insights that shape strategic decisions and promote cultural relevance and resonance.

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EXPERTISE #2

Branding
& Strategy

My strategic skill sets the foundation for everything I do. I believe in creating a well-thought-out vision and plan to direct any strategic journey.

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EXPERTISE #3

Experience
& Innovation

I facilitate brand and design sprints to drive business with agility and purpose. Acting as a catalyst to ensure teams innovate with a deep understanding of human behavior.

From global brands to bold SMEs in different sectors I've developed branding & innovation projects for some pretty great companies
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CORE DOMAINS

Whether in education, health, or beyond, my goal is to create meaningful impact through brand-driven innovation.

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Education

Leveraging my experience in teaching and curriculum development to shape the next generation of branding and strategy professionals.

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Health

Applying strategic and creative thinking to enhance therapeutic practices and develop impactful health solutions

PROJECTS

Meaningful Making

I´ve helped Hiperstream create human-first connections, Regions 4 to co-create a global online platform for exchanging knowledge on biodiversity, Places For Us to decode the impacts of cities on the well-being and happiness of Gen Z, CRDL expand its purpose beyond healthcare as a long-lasting touch technology and much more...

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