Experience
& Innovation
Designing brand experiences that foster authentic connections and drive innovation

Turning interactions into meaningful experiences that fuel growth and innovation.
At the heart of every brand is the experience. Whether it’s with customers, employees, or partners, these interactions shape perceptions and business success. Through experience design and human-centered innovation, I help brands create deep, sustainable connections.
I focus on linking human insights with strategic innovation, ensuring that every touchpoint, whether physical or digital, reflects the core values of the brand. By co-creating with customers, we develop solutions that meet present needs while anticipating future demands.
What I do
#1
Optimize physical and digital interactions: Making every interaction simpler, more human, and rewarding.

#2
Build new products and experiences: Innovating with customers, co-creating relevant solutions.

#3
Envision preferable futures: Developing strategies to extend brands into new categories and audiences.

Using proven methodologies like CX Management, Design Thinking, and Lego Serious Play, I craft experiences that go beyond the transactional, fostering emotional connections between brands and their audiences.
How I work
Strategic research and co-creation: Exploring cultural shifts and deep human insights to innovate.
Continuous prototyping: Running innovative workshops using playful techniques to co-create long-term solutions.
Human-centered design: Ensuring that each solution aligns with human values and needs.
Featured projects
Turning insights into impact
I’ve developed innovations that connect businesses with human needs, driving growth and creating sustainable value.

For RD


For Places4Us

For RD