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Branding & Strategy
Defining your brand’s vision to align your team and connect with your customers.
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In today’s fast-paced marketplace, change is always on the horizon. Industries evolve and customer expectations shift, requiring forward-looking strategies.

A successful brand strategy relies on a deep understanding of your business, market and aspirations. Creating a plan that navigates uncertainty while remaining true to your vision is key.

I specialize in providing companies with actionable strategies to thrive in this environment. Through clear vision and responsive strategies, I help companies adapt, innovate, and navigate change with confidence, seizing emerging opportunities with purpose. I also serve as a product strategist, connecting digital and physical products to the brand vision, ensuring cultural relevance and strategic impact.

What I do

#1

Create powerful brands that resonate with employees and customers alike.

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#2

Define a future-forward vision that drives business growth today and tomorrow.

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#3

Develop strategies for products, services, and entire business ecosystems.

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Services: Brand Strategy & Positioning, Brand Sprint, Product Proposition, North Star Definition, Brand Architecture and Communication Strategy.

How I work

Strategy is not one-size-fits-all: It is customized to meet your unique needs, ensuring that every step you take is perfectly aligned with your vision.

Strategy must be responsive: To enable your company to adjust its course as it progresses.

Strategy can be "prototyped": That's why I use Lego Serious Play to co-create with you a systemic perspective of your vision in real-time.

Featured projects

Connecting strategy with impact

I've helped businesses connect with customers by creating bold, innovative, and authentic brand positioning.

Open to Work!

I am currently looking for new opportunities as a Strategist or Researcher in the areas of Branding and Innovation.

While I'm open to full-time positions, I'm also working as a freelancer for now. Let's connect and explore how we can collaborate!

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