Get in touch with me at livia@sinceraspace.com
I help brands and businesses evolve with consistency, embrace cultural shifts,
and innovate with meaning
An independent strategic practice working across strategy, innovation and experience.
I help organizations understand people and changing contexts, explore new possibilities, and turn insight into strategic direction, innovation and experiences.
20+ years across branding, consumer research, innovation and strategic design.
When older answers
no long fit
Markets change.
People change.
Expectations change.
And sometimes the problem is not that an organization needs more ideas.It needs to understand what is changing, what actually matters, and what is worth doing next.
That is where I work.I bring together research, strategy, innovation and participatory methods to help organizations move:
FROM INSIGHT →
TO POSSIBILITY → TO DIRECTION
→ TO EXPERIENCE.
WHAT I DO
MAKE IT TANGIBLE
Experience strategy, facilitation and collaborative making
I design strategic experiences that help teams explore complexity, make ideas visible, align perspectives and move from thinking to action.
Experience Strategy · Strategic Facilitation · Lego® Serious Play® · Co-creation
Strategy starts with understanding.
The most interesting strategic questions rarely arrive neatly defined.
They sit somewhere between what people need, what businesses want to become, what culture is changing and what hasn't been imagined yet.
I bring together research, strategic thinking and creative practice to help organizations make sense of complexity, identify opportunities and decide what is worth building.
A FOCUS ON HEALTH & CARE
Rethinking Care
Because the future of care is not only
about what we can do.
It is about what is worth doing.
Health and care sit at the intersection of technology, systems, human needs and everyday life.
My work explores what happens when we bring these perspectives together, using research, strategy, innovation and participatory experiences to ask better questions about the future of care.
From understanding life with chronic conditions to imagining new care experiences, I work with organizations and teams to uncover opportunities for more meaningful innovation.
Research → Sensemaking
→ Innovation → Experience
Health & Care · Patient & Caregiver Experience · Innovation · Futures
SELECTED WORK
From human insight to strategic possibility
Over 20 years, I've worked across branding, consumer research, innovation and experienc, from global FMCG brands to healthcare, technology, mobility and emerging businesses.
RD
Mapping the everyday lives of people living with chronic conditions to uncover human needs and opportunities.
HIPERSTREAM
Exploring future scenarios and new possibilities for a human-touch technology.
FIAT LATAM
Understanding how people experience sound, technology and mobility to shape a new in-car experience.
CRDL
Exploring how a technology designed for care could expand into new contexts and meanings.
PLACES FOR US
Exploring how cities shape the wellbeing and happiness of Gen Z.
REGIONS 4
Co-creating a global platform for knowledge exchange around biodiversity.
PURINA
Repositioning a mainstream cat food brand around changing pet-care behaviours.
BAUDUCCO
Exploring new ways for a heritage food brand to connect with younger consumers.
3M PONJITA
Reframing a household brand through consumer behaviour and packaging innovation.
STRATEGIC EXPERIENCES
When thinking needs to become an experience
Sometimes the best strategy happens when people experience it.
I design strategic experiences that help teams think differently, make complexity visible and move from conversation to action.
A DIFFERENT KIND OF CURIOSITY
Some questions keep following me.
Alongside client work, I use research, writing and making to explore questions that sit at the intersection of people, culture and change. These explorations often become new ways of seeing the world, and sometimes new ways of thinking about strategy.
Meaningful Futures
How do we imagine futures that people actually want to inhabit?
An exploration of aspirations, emerging behaviours, uncertainty and the human meaning of change.
Rethinking Care
What becomes visible when we start with how care is actually lived?
An ongoing exploration of health, chronic care, technology, wellbeing and the everyday realities of caring and being cared for.
The Objects We Carry
What can the things we keep tell us about who we are?
An editorial exploration of objects, rituals, memory, identity, attachment and belonging.
HOW WE CAN WORK TOGETHER
Different challenges call for different formats
WHAT ARE YOU TRYING TO MAKE SENSE OF?
A new opportunity.
A changing market.
A service that no longer works.
A team that needs alignment.
A future you can sense but haven't yet defined.
You don't need to have the brief perfectly figured out.
[ START A CONVERSATION → ]
Have a question worth exploring? You don't need to have the brief perfectly defined. Tell me what you're trying to understand, change or create. [Start a conversation →] E, bem discreto: Looking for a senior strategist? → Open to work
Have a challenge worth exploring? You don't need to have the brief perfectly defined. Perhaps you are trying to understand a changing audience. Exploring a new opportunity. Rethinking an experience. Bringing a leadership team together. Or wondering what your organization could become next. Let's start with the question. [ Start a conversation ]