Shaping authentically bold brands
We provide companies with self and in-depth knowledge about themselves and their customers giving them the power to design responsive strategic routes to address emerging challenges and to act on what is truly valuable for both business and people.
We connect business´core to people´s core
to shape authentically bold brands that reflect the spirit of the time, unleash innovation and connect meaningfully with people, helping them evolve in their lives, as individuals, consumers, employees and citizens, for real.
Our proprietary methodology strengthens companies in what they are really good at through Branding, making them feel genuinely great and empowered about who they are and what they do best.
This is our way to create a clear path for brands to use strategic power for meaningful impacts.
Branding using human codes to unleash innovation
Know our Twist
We see four key scenarios where our work can help our clients grow and thrive meaningfully:
Create
CREATING MEANING
Starting up or launching out, brand drives how your business will create meaningful connections and thrive.
Leverage
EXPAND YOUR POTENTIAL
Through acquisitions, mergers, international or new market, the brand helps your business to fulfill its true potential.
Transform
TRANSFORMING
YOUR BUSINESS
Embrancing opportunities on your own terms, brand drives you steer a clear course beyond today.
Adapt
ADAPTING TO A NEW REALITY
Responding to change by remaining relevant, the brand helps you redefine your place in the world.
Our strategic solutions
Cultural Decode
IMMERSION AND INSIGHTS
We get to the core of what is essencial to people's life, aspirations and needs and decode how they discuss, think and feel in relation to brands and other topics.
+ Ethnographic Research (online and offline)
+ Shift Mapping
+ Social Listening
+ Empathy Lab
Brand-driven
Innovation
POTENTIAL TO INNOVATE
We help you rethink your business, uncovering new ways to use existing assets and processes, or bring an entirely new value proposition to market.
We facilitate brand-driven processes to discover viable growth opportunities.
+ Brand-driven Innovation (products, services and experiences)
+ Future Ideation
+ Real-time Strategy (with Lego® Serious Play®)
Brand Modeling
PEOPLE & BUSINESSES CONNECTED
We build brands that emotionally connect, transform people's lives and enable future growth.
+ Brand Strategy
+ Brand and Portfolio Architecture
+ Naming
+ Visual Identity and Language
Brand Experience
STRATEGY MADE REAL
We create meaningful, holistic experiences with emotional cues that connect
+ Brand Experience Concept
+ Customer Experience Journey
Activation &
Guardianship
ACTIONABLE IMPACT
We develop opportunities, activities, and a practical roadmap that makes strategy real and actionable to bring your brand to life. We act as Brand Guardians to help you instill management strategies and practices to both protect brand integrity and deliver it across operations consistently.
+ Brand Activation
+ Brand Guardianship
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