I've always been fascinated by how people make sense of the world, through the stories they tell, the objects they keep close, the rituals they create and the experiences they share.

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Through Sincera, my independent strategic practice, I help organizations better understand people so they can create more meaningful futures.

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For over twenty years I've worked across branding, healthcare, innovation and education, combining research, facilitation and strategic thinking to explore complex human challenges.

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Today my work is guided by three ongoing lines of inquiry:

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Meaningful Futures explores how we navigate uncertainty with imagination and human-centered thinking.

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Rethinking Care investigates health, wellbeing and the human experience beyond systems and services.

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The Objects We Carry explores how objects, rituals and material culture shape memory, identity and everyday care.

 

I believe meaningful innovation begins with understanding people, not only their needs, but also their emotions, relationships, aspirations and lived experiences.​​​

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Originally from Brazil and now based in the Netherlands, I'm always interested in collaborating with organizations and communities that are curious enough to ask better questions before rushing to answers. Let´s connect!